Inspector Roofing and Restoration is led by Richard Nasser, a published author and roofing professional with hands-on experience in inspections, replacements, and long-term roof performance.
How Google Decides Who Wins in Roofing: Why Most Roofers Stay Invisible — and How to Stop Letting Google Bury You Richard Nasser is the author of How Google Decides Who Wins in Roofing, a Kindle book that breaks down how Google evaluates roofing companies long before a homeowner ever makes a call. Rather than offering generic marketing advice or SEO tactics, the book explains the underlying systems Google uses to determine visibility, trust, and local relevance — and why many competent roofing companies remain invisible despite doing quality work. Drawing from real-world roofing industry experience, the book helps contractors and property professionals understand: Why Google promotes certain roofing companies over others How trust, authority, and proximity are evaluated behind the scenes What causes otherwise legitimate roofers to disappear from local results How to stop relying on guesswork and align with how Google actually works The book is available on Amazon Kindle and reflects a practical, experience-driven perspective on roofing visibility and credibility in competitive local markets.
